Since then, Impossible has rolled out several new instant films as well as its own instant camera, the I-1. (Learn more about Impossible and Polaroid instant photography products here.) Meanwhile, the Polaroid brand has been sold and resold multiple times, with the Polaroid name and logo appearing on video cameras, digital cameras such as the Polaroid Snap, watches, printers, and other electronic devices.
Impossible was founded by Dr. Florian Kaps, Andre Bosman and Marwan Saba, using the old Polaroid plant in Enschede, Netherlands to produce film products for existing Polaroid cameras. Mass production began in 2010 and the company currently makes 24 different instant films, including 8×10 sheet film in color and black and white.